Target Market Segments



Individuals with Damaged Devices

  • Pain Points: Broken screens, battery issues, software glitches
  • Marketing Focus: Fast service, affordability, convenience

Small Businesses & Entrepreneurs

  • Pain Points: IT maintenance, software issues, data security
  • Marketing Focus: Reliable support, customized IT solutions

Students & Young Professionals

  • Pain Points: Affordable repair options, quick turnaround
  • Marketing Focus: Student discounts, same-day repairs

Senior Citizens & Non-Tech Savvy Users

  • Pain Points: Struggling with new technology, cybersecurity risks
  • Marketing Focus: Personalized service, tech education workshops

The Marketing Plan (4 P’s)

Product

  • Phone, laptop, and electronics repair
  • IT support for individuals and businesses
  • Quality device accessories
  • Door-to-door repair services

Price

  • Affordable repair services with upfront pricing
  • Free diagnostics and quotes
  • Discounts for students, businesses, and seniors
  • Subscription-based IT support for businesses

Place

  • Physical storefront for walk-in repairs
  • Door-to-door services in Terrace, BC
  • Online appointment booking
  • Social media and local advertising for outreach

Promotion

  • Local Advertising: Newspaper, radio, community bulletins
  • Social Media: Facebook & Instagram promotions, testimonials
  • Partnerships: Schools, businesses, community centers

Special Offers: Referral discounts, seasonal promotions

Call to Action:
Book Your Repair Today & Experience Fast, Reliable Service